I launched my first one in 2000 right as the bubble burst. O’Gorman: “I’m what you call a serial entrepreneur. Art takes 61% of the budget and a game such as Grand Theft Auto took five years to make. “Machine creativity has all sorts of possible applications but we’re initially focusing on the $80bn video game industry. If you feed various inputs into it - for example, a zombie face - it will create endless, unique, completely new variants of it. Risser: “I did my PhD at Trinity College, Dublin, in this very obscure field of texture synthesis and have written a program that uses machine learning and computer vision to produce ‘machine creativity’. We know there’s a market there.” ‘The idea came when I took my dog to the vet’ Hilary Jensen Wade, Nahid Alam Įric Risser and Neal O’Gorman of Artomatix at TechCrunch Disrupt. “It’s cost £6,000 to come to TechCrunch including flights and so on, so it feels like a bit of a gamble, but we’ve signed up a bunch of people and I do feel like it’s been worth it. It’s a website-testing service that ensures business sites don’t have any functionality issues. We have a web development agency - Binary Drive - but I had the idea for this business and I know everyone says their idea is unique but ours really is. “We’re based in King’s Lynn and Tom is my son, he’s the chief operating officer. It means the amount of time a startup has before you run out of money. We’ve got a lot of ‘runway’ so we’re quite confident. Do you know that term? It’s quite funny all the jargon. ![]() I’ve had to hone down my pitch to about eight seconds. ![]() Marcus: “I’ve met a few venture capitalists but it’s pretty brutal. I almost feel sorry for the guys.” ‘I’ve had to hone my pitch to about eight seconds’ Steve Pearce, Marcus Hawkins, Tom Howkins It’s all the stuff that women are really good at. It’s about using technology in inventive ways that change human dynamics. I think women are going to take over the tech sphere. It’s a really cruel and unusual punishment that you expect men to be able to blow your mind sexually without any user instructions. I always thought my husband should automatically know how to turn me on. I was a brand strategist with Ogilvy & Mather working on some of the world’s biggest brands and I’m bringing everything I know to PlsPlsMe. We’re launching an app but it’s going to be much more than that. “PlsPlsMe is going to enable couples to talk about intimacy in a fun, playful way. The sex therapist was too clinical, Cosmo was too cheesy. Ten years into the marriage we tried to fix it but there just wasn’t the right thing. ![]() “I was raised Mormon and was a virgin mom and bride and I just didn’t know how to discuss sex.
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